創易分享

大陸電商預測方面，容易犯兩個錯誤。
其一是過度依賴銷售。雖說銷售最熟悉市場，但他們的預測往往是拍腦袋居多，准確率不高。
一流的預測由數據開始，由判斷結束：基於歷史銷售數據，通過簡單的數學模型制定基准預測，然後加入主觀判斷; 
例如節日促銷、季節調整等，做出人工調整。由銷售主導預測的電商，就如由工程師主導的備件計劃，往往是高庫存下的高有獲利率，雖說保障了銷售，但一註消或削價處理呆滯庫存，大半年就算白干了。

Successful marketing strategies for B2B and B2C markets are very different. A strategic content marketing campaign is an essential part of modern marketing efforts – inbound and outbound – and the content you publish matters more now than ever before. But depending on the context – B2B or B2C – you’ll have to change the approach of your content marketing strategy to maximize returns.
A B2B customer is driven more by the value you offer and is therefore driven by the stats you can show. If your content can present stats compellingly, you’ve already won half the battle. On the other hand, a B2C customer – driven by value, sure – is more driven by emotional triggers that only stories can easily pull. Let’s examine five main differences between B2C and B2B content marketing strategies.
1. Emotions vs. Data
If you’re targeting a B2C market, emotions play a vital role in sales, and as such, your entire content strategy needs to be designed with this in mind. This includes blog posts, the copy on your website, the tweets you send out, and every other piece of content that you publish. Think about Apple’s marketing copy for every new product they launch; it’s simple, and emotional.

作者 鉅亨網 | 發布日期 2014 年 09 月 22 日 | 分類 名人堂 , 投資

LINE 於 2014 年 3 月推出 LINE Mall，揮軍進入電子商務市場。搭配針對賣家提供的 LINE Delivery 固定運費送貨服務與 LINE Sales 夢幻商品推播服務，讓 LINE Mall 在推出後就創下單日7萬次的下載紀錄，商品成交率也曾高達 20%。時隔五個多月 LINE 在日本又推出多項 LINE Mall 服務，包括團購服務、生鮮與實體店面商品的銷售，以及本土藝術家的手工藝品銷售。這些服務包括：
8月在日本推出的 LINE Group Purchase（LINE 團購）　
多個使用者可以用 LINE 團購各種商品，例如飲料、食品與其他民生必需品。團購的使用者可以享有最高 50% 的折扣（圖片皆來自 LINE 網站）。

5 Ways to Use Social Media as a Professor or Graduate student
 

Today I have the pleasure of inviting Stephanie Echeveste to share her views on social media in academia. Stephanie is the community manager for USC Rossier Online, which offers a
Doctor of Education (EdD) in Change and Leadershipprogram delivered online at the USC Rossier School of Education. Stephanie has taught English abroad, dance in South Central Los Angeles and art in the mission district of San Francisco. She is passionate about providing quality education for all and is a lifelong learner herself.
Social media sites like Facebook and Twitter aren’t just platforms for over sharing personal information. Academics are also using these mediums to share informative content to students and colleagues, connect with other experts in their fields and strengthen their network and teaching techniques. Professors and graduate students can use these popular methods of communication to their advantage, and while the initial jump into the world of social media may be a bit daunting, here are five ways to make the transition much easier.
1. Create a brand base. (像 FB 粉絲專頁)
What’s a brand base, you say? It’s a central place to base the rest of your online presence. It should have a bio and link to your blog or share links to your writing. If you already have a personal Twitter account or blog, you might want to use that as a brand base. If you don’t already have a Twitter account or blog that is solely for your brand, then make one.
Create a bio that specifies what you do and your area of research. Post content that is tailored to your area of expertise (i.e. English professors re-tweeting character studies or research papers or Doctor of Education students sharing the best study habits). Follow experts in the education field and other faculty members. Post content that properly depicts who you are as a professor, your methods, your interests, things that relate to what’s in your syllabus, etc. Creating or boosting your brand generates more visibility, credibility and accessibility for yourself online and can open the door to academic opportunities.
2. Find research content or relevant teaching material. ( FB 有所有網銷教學主題 )
One of the more beneficial aspects of an increase in educator traffic on social media is the vast pool of information your colleagues are sharing. A simple hashtag search on Twitter for relevant content to your studies and teachings can help you find research material and other experts in the field. Once you find a fellow thought leaders in your field, follow them on social media and reach out however you feel most comfortable.
3. Assess your Internet footprint. ( 透過 Google 連續各處研究 URL)
Google yourself. It’s important to assess where you stand in the world of social media and know what other people see when they type your name in the search bar, because that is the first thing someone will do you if you are speaking at a conference or authoring a paper.
Perhaps a student created a hashtag referencing a topic they felt you taught well. Use your newly crafted professional Twitter account to re-tweet that post, or to contribute to the existing hashtag and conversation. If some of your published works are on the Internet, include links from your brand base. You’ll be able to see what kind of personal and professional networks you are a part of and forge connections with your peers who belong to the same groups.
4. Contribute to areas of expertise. ( 分享專家園地)
Mathematics professors may find Instagram accounts virtually useless—an overly edited photo of a list of equations may not garner much interest. Therefore, it’s important to figure out which social media platforms are better for your areas of expertise and commit yourself to them. Keep in mind that having a growing, successful social media presence requires time and effort, so don’t spread yourself too thin. Learn the ins and outs and pros and cons of whatever platform you choose, and use it to your advantage by sharing robust, dynamic content that other experts and students in your field would care about.
5. Encourage your students and colleagues to get involved. ( 邀學生參與)
Engaging students and colleagues via social media will enhance communication and could inspire new ideas and self-driven learning. Create hashtags referencing your daily lessons and invite students to add to the conversation or share something they’ve written for the class. Invite them to join relevant or self-generated Facebook groups or to follow industry thought leaders. Connecting your classroom on social media also allows students to easily share information with one another, which may result in a more collaborative, engaging learning environment.
For more information regarding the educational world’s take on social media, see this Pearson study regarding social media and teaching.
 

2013 年年底，Apple 在全美 200 多家 Apple Store 建置 iBeacon 基地台，提供店內的無線通訊系統。當使用者拿著iOS7的手機或平版電腦進入商店時，便會收到店家傳送商品或折扣等促銷訊息。Google 在 Android 4.5 更新中新增的 「Nearby」，功能也和 iBeacon 很像，Google 將 iBeacon 視為競爭對手的動作很明顯。與 GPS 定位技術不同，iBeacon 可應用於各種不具 GPS 訊號的室內。

 iBeacon簡單來說就是利用所在的地理位置來接收通知的服務，由 Apple 公司開發，是個基於低功耗藍牙技術（Bluetooth Low Energy，也就是Bluetooth 4.0）的室內定位系統，當裝置進入iBeacon自動創建的信號區域後，相應的 APP程式便會收到推播訊息。加上資源消耗非常小，小小一顆電池可以供電一兩年的時間，又成功突破地理限制，在餐廳、在展覽館、在百貨公司、在任何不具GPS信號的室內，因此很容易應用於各種商業活動，也難怪 Apple 研發後，Google 也來搶攻市場。Apple 發展此技術，並不限於 iOS 系統才能使用，即使 Android 或Window Phone 手機都可以接受 iBeacon 發出的資訊。
社交、行動、在地，推播服務更多元

蘋果(Apple)控告三星(Samsung)手機產品侵犯五項專利權，在日前一場該訴訟案的法庭聽證會上，一位三星的主管表示，他認為第一代 iPhone 是讓人印象深刻但屬於利基型(niche)產品；此外有三位 Google 的資深軟體工程師也出庭為三星作證。
那位在2006至2012年間擔任三星美國手機部門主管的Dale Sohn表示，第一代iPhone：「非常讓人印象深刻，但在當時是只有AT&T獨家供應的利基型產品，所以我感覺那會是一個利基型的小眾市場；」他指出：「因為要價299美元，我的結論是應該很多人都無法負擔如此昂貴的利基型產品。」
然而Shon卻在2011年執行了三星在美國手機市場的策略轉變，他聘僱了一個新團隊，將產品的推銷目標由針對電信營運商的大量銷售，轉為針對消費者的零售，並推出了新的廣告活動：「我們決定在行銷活動上投資大量金額，而且不是只有一次，是全年度的...其中一個很大的行銷主軸是我們將創造下一件大事(The Next Big Thing)。」

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你今天「LINE」了嗎？在台灣，每十名擁有智慧型手機的人，大概有十一個安裝了至少一個即時通訊軟體；這不是玩笑話，而是真實發生的案例，因為不只手機要用LINE，連桌上的ＰＣ也要用LINE。然而，LINE來自日本、WhatsApp從美國來、微信出身中國，在這些「舶來品」之外，卻有一個不到二十人的團隊，打造了一個「台版LINE」，上架不到三個月，下載量就衝破一百萬，超過八千家企業申請使用；就連中華電信、遠傳都搶著要技術轉移。它是工研院資通所開發的「揪科（Juiker）」。
避開消費戰場 攻商用市場
為什麼會想開發揪科？工研院資通所資訊技術總監黃肇嘉笑著說：「很簡單，就只是想砍掉所有的通訊小卡。」

今天想跟大家分享一個很特別/另類的網站。UniverseToday.com 是Fraser Cain在1999年創建的一個關於天文學的網站，今天，UniverseToday.com在天文學領域中是權重很高的網站，每月有數以百萬計的訪客。
一開始建構UniverseToday.com時，Fraiser 純粹是為了鍛鍊自己的網站操作技術，可以更好地服務老闆的客戶。但在過程中卻開始熱愛經營這個網站，最後成為了自己的事業。