創易分享

Himanshu Sareen, founder and CEO of Icreon Tech 說

Over the past five years, we've seen smartphone commerce skyrocket from obscurity into a state of near-ubiquity. Platforms like Uber, eBay and even Starbucks have all shown that a vast margin of consumers prefer to conduct digital transactions on their smartphones. With these trends in mind, there's no reason for us not to expect the same to happen with smartwatches. Still, as e-commerce continues to expand and fragment across devices, we'll also see a wide array of new issues start to emerge.

1. 聚焦微型化逛店的經驗(哈客會記住那兒買和怎麼作的快買經驗)

Miniaturizing the Shopping Experience

As the size and nature of our devices continue to change, so too will the shopping experience. As our devices have gotten smaller, they've become much better at streamlining purchases that happen on a recurring basis. While we may not be able to browse for hours through online storefronts, we'll be able to make quick purchases depending on where we are and what we've been doing.

2. 引發衝動性購買 : 

   當客人在 Smart Phone 精緻畫面上, 你削不出聰明感動的按鈕; 你就輸了 !  (你得善用物聯網的媚力和先進的資料採擷)

he Rise of the Impulse Buy

By shifting the nature of the shopping experience, the smartwatch will bring different types of purchases to the forefront. With the help of the Internet of Things and advanced data tracking, customers will be able to buy products at the touch of a button — meaning that retailers will need to hone their appeal to impulse buyers.

3. 再加值客戶的採購行為 ( 解剖過去客戶收集的資訊, 從採購內容再精製客人需求的本質)

Reevaluating Customer Behavior

With the ever-changing nature of transactions, digital businesses will need to find new ways to dissect the information they collect, continually refining their customer profiles based on purchase context.

4. 傳媒誇大化眾人廣告, Smart Phone 精緻化勾引人心

Commerce, Contextualized

Contextual commerce flips our current shopping paradigms on their head, turning the purchasing process into something that works in the customer's favor — and not against them. Using data from smartwatches will reverse the shopping process so that we streamline the shopping process.

5. 網路取個方便給物, 行動為物取個方便;  比方便更方便 !

From Annoyance to Convenience

In the near future, when sharing smartwatch data will translate into lightning-fast deliveries and convenience on a grand scale, customers will actually have something to gain from sharing their information. Instead of intruding on personal space, retailers will use data to deliver helpful products to customers in real time.