創易分享

有六項新科技正吸引 CMO 注意 (  6 major categories are breaked  down into )

1. 介於商機客群和行動力分析強的工具 ( Google 應可看各產業的市場行銷動向)

Analytics - Any tool that combines the power of actionable analytics and audience segmentation with value reporting and analysis.

2. 高效服事客戶客製化的內容平台 -  文宣廣告與客服

Content Management (CMS) - This segment usually enables marketers to create, manage and optimize customized online customer experiences.

3.  能快速協助 CMO 透過社群媒體網站, 平台, apps, 去掌握和評估市場

Social - Encompasses any tool that helps CMOs measure and manage marketing across social media sites, platforms, apps, etc.

4.  配合通路的行銷自動化的工具 : 能同時結合策略組合和運作規則,  使得廣告與智慧型行銷 Campaign ( 行銷人員, 行動裝置結合專案), 順利完成預算,  定標的廣告放送 )

Marketing Automation + SEM - Probably the most talked about segment, this combines portfolio and rules based ad management with intelligence campaign forecasting and targeted ad delivery.

5. 電子商務 :  能結合各種通路的電子商務平台 ( 含網路, 行動和社群軟體)

E-Commerce - Any platform that encompasses and incorporates commerce for all channels including web, mobile and social.

6.  含行銷活動和客戶互動(信件)的管理平台 -  能發揮發掘新客戶和做好CRM成長性服務 

Campaign Management / Email Marketing - Platforms that deliver sophisticated campaigns via email to reach potential customers and grow existing customer relationships.

There are obviously more categories and sub-categories that one could create but this is how we generally see it at Bowery Capital and many of the CMOs we speak with feel this accurately describes the market from a spend standpoint.  When you start to think about your company selling into the CMO, start to think about these buckets.

 For Part II, I will talk about the major players in the categories to set a competitive landscape.

**Kudos to our friends at Evercore for originally coming up with these categories