市場調查報告書 - 209995

行動社群商務：社群媒體＋行動商務的市場機會

Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities

行動社群商務：社群媒體＋行動商務的市場機會 Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities
出版日期: 2011年09月01日 內容資訊: 英文 157 Pages

簡介

 

本報告書內容包括:社群媒體/網路和行動商務的組合、技術、解決方案、應用程式、使用事例、個案研究等調查分析、2016年為止的市場機會和預測之提供、行動商務和社群網路的融合之主要問題和機會、行動設群商務的應用程式之未來的可能性檢證、內容綱要摘記如下:

  • M商務 
  • M商務應用程式的概要 
  • I-Mode可攜式 
  • 行動銀行服務 
  • Webraska的Smart Zone平台 
  • 行動設備的普及 
  • 行動通訊網路和上網的整合 
  • M商務重要性 
  • M商務技術 
  • 行動商務技術的概要 
  • 通訊技術 
  • GSM 
  • GPRS和EDGE 
  • UMTS 
  • 第4代技術 
  • Bluetooth 
  • M商務技術的全球普及模式 
  • 無線及行動網路的進化 
  • 概要 
  • 無線網路的優點 
  • 普及度 
  • 行動 
  • 引進的容易性 
  • 1G行動通訊 
  • 2G行動通訊 
  • SIM 
  • 語音符號化 
  • GSM網路的認定和安全 
  • WAP 
  • 3G行動通訊 
  • 3G系統的特徴 
  • 3G系統的進化 
  • 3G系統的應用程式 
  • 摘要 
  • 4G以後的行動通訊 
  • 4G系統的目標 
  • 4G系統的應用程式和服務 
  • 遠距臨場 
  • 資訊連結 
  • 機械間通訊 
  • 智慧購物 
  • 位置資訊服務（LBS） 
  • 產品的全球化 
  • 通訊功能附加的產品 
  • 標準化的多樣化 
  • 摘要 
  • 行動商務的特徴 
  • 無所不在 
  • 到達性 
  • 本土化 
  • 個人化 
  • 普及 
  • 總論 
  • 資訊交換技術 
  • HTML 
  • XML 
  • WML 
  • SMS 
  • 位置特定技術 
  • M商務的價值鏈 
  • 行動商務的主要加入企業 
  • 行動商務的付款方法和安全 
  • 付款方法 
  • 行動商務安全的必要條件 
  • 安全的基礎 
  • M商務的付款方法 
  • 內容下載 
  • POS 
  • 設備上的內容 
  • 行動的付款方法（行動付款） 
  • 「進入」方式的付款方法 
  • 近接性 
  • 行動付款的共通問題 
  • 付款的生命週期 
  • 總論 
  • 行動使用者的安全認定基礎建設 
  • 各種安全連結 
  • 認定 
  • 連結權 
  • 付款證明 
  • 通訊的個人化、等
目錄

Abstract

Overview:

The combination of two powerful industry trends, social networking and mobile commerce, merge to become an even more powerful force that is expected to impact the industry for many years to come.  While both mobile commerce and social media are in the early stages of service maturation, the two solutions are starting to come together at a time when they can both propel each other to new heights.  Social media is on the edge of expanding beyond a platform for enabling advertisements.  Mobile commerce is on the verge of expanding beyond simply an alternative mechanism for making a payment.

This report evaluates the technologies, solutions, applications, use cases and case studies involving the combination of social media/networking and mobile commerce.  It identifies market opportunities and forecasts through 2016.  This research also identifies key issues and opportunities as mobile commerce and social networking merge.  It also evaluates potential future mobile social commerce applications.

Key Findings

  • Identify the market opportunities and forecasts revenue to 2016 
  • Analysis of worldwide social media adverting markets and potential revenues 
  • Analysis of the current and the future market for mobile commerce applications 
  • Understand global market dynamics through analysis of specific regions and countries 
  • Identify key issues and opportunities including the effect of social media on the mobile commerce industry

Audience:

  • Mobile communications infrastructure providers 
  • Mobile commerce and social media companies 
  • Mobile Value-added Service (VAS) application providers 
  • Application developers, middleware providers and integrators

Report Statistics

Publication Date: September 2011 

  • Author: Mustafa Elmoslhey 
  • Total Number of Pages: 157 
  • Keywords: Mobile Commerce, e-commerce, Social Networks, Social Media, Mobile Social Commerce

 

        

Table of Contents

  • M-commerce 
  • M-commerce Application Overview 
  • I-Mode portal 
  • Mobile Banking Service 
  • Webraska' s Smart Zone Platform 
  • Proliferation of Mobile Devices 
  • Convergence of Mobile Telecommunication Networks and the Internet 
  • The Importance of M-commerce 
  • M-commerce Technologies 
  • Mobile Commerce Technology Overview 
  • Communication Technology 
  • GSM 
  • GPRS and EDGE 
  • UMTS 
  • Fourth-Generation Technologies 
  • Bluetooth 
  • Global Diffusion Patterns of M-Commerce Technology 
  • The Evolution of Wireless and Mobile Networks 
  • Overview 
  • Advantages of Wireless Networks 
  • Popularity 
  • Mobility 
  • Ease of Deployment 
  • First Generation of Mobile Telecommunications (1G) 
  • Second Generation Mobile Telecommunications (2G) 
  • SIM 
  • Speech Coding 
  • Authentications and Security in GSM networks 
  • WAP (Wireless Applicant Protocol) 
  • Mobile Telecommunications third generation 
  • Characteristics of 3G Systems 
  • The Evolution of the 3G System 
  • Applications in 3G system 
  • Summary 
  • Mobile 4th Generation and Beyond 
  • Target of 4G System 
  • Applications and Services of 4G Systems 
  • Tele Presence 
  • Information Access 
  • Inter-Machine Communication 
  • Intelligent Shopping 
  • Location-Based Services 
  • Globalization of Products 
  • Communicating Appliances 
  • Standardization Diversification 
  • Summary 
  • Features of Mobile Commerce 
  • Ubiquity 
  • Reachability 
  • Localization 
  • Personalization 
  • Dissemination 
  • Conclusion 
  • Information Exchange Technology 
  • HTML 
  • XML 
  • WML 
  • SMS 
  • Location Identification Technology 
  • M-Commerce Value chain 
  • Main Participants in Mobile Commerce 
  • Mobile Commerce Payment Methods and Security 
  • Payment Methods 
  • Requirements of Mobile Commerce Security 
  • Basics of Security 
  • Payment Methods in M-Commerce 
  • Content Download 
  • Point of Sale 
  • Content on Device 
  • Mobile Payment Methods 
  • "In-Band" Payment Method 
  • Proximity 
  • Common Issues of Mobile Payment 
  • Payment Lifecycle 
  • Conclusion 
  • The Secure Authentication Infrastructure for Mobile Users 
  • Different Secured Connections 
  • Authentication 
  • Access Rights 
  • Payment Credentials 
  • Privacy of Communication 
  • Integrity of Message Exchanges 
  • Anonymity 
  • Authentication Methods and Protocols 
  • Symmetric Authentication 
  • Asymmetric Authentication, 
  • Authentication Based on Biometric Information 
  • Requirements for Mobile Commerce Authentication 
  • Password-Based Authentication with Support for Public Key Technology 
  • Protocol Description 
  • Verification of the Authentication Requirements 
  • Symmetric Cryptography (SIM-Based Authentication) 
  • Public Key Cryptography 
  • Digital Signatures 
  • Certificate Authorities 
  • Combining Public and Secret Key Cryptography 
  • Authentication Codes 
  • WAP Security (WIM module) 
  • Social Media and M-commerce 
  • Introduction 
  • Social Networks 
  • Social Networking 
  • Social Media 
  • Location-Based Services and Social Media 
  • LBS in General 
  • Techniques 
  • Cell ID-based Location 
  • Terminal-Based Location Techniques 
  • Global Positioning System (GPS) 
  • GPS Disadvantages 
  • Location Architecture and Interfaces 
  • Protocols Based on Plain-Text XML 
  • Roaming Location Protocol (RLP) 
  • Differences between MLP and RLP 
  • Adding Location Value 
  • Applications and Content 
  • Gaming 
  • Globalization of Products 
  • Communicating Appliances 
  • Standardization Diversification 
  • Summary 
  • Facebook 
  • Facebook Pages 
  • Facebook Advertising Methods 
  • The Future of Facebook 
  • Twitter 
  • SWOT Analysis of Twitter 
  • The Future of Twitter and how to attract Followers 
  • Video Streaming Websites 
  • Introduction 
  • How to Benefit From YouTube 
  • The Future of Video Streaming Websites 
  • MySpace 
  • Introduction 
  • Advertising on MySpace and Events 
  • eBay 
  • Wikis 
  • Yahoo! Groups VS LinkedIn Groups 
  • LinkedIn 
  • LinkedIn Groups 
  • LinkedIn Answers 
  • Mobile-Local Search Providers 
  • Google + 
  • Introduction 
  • Google Plus in Branding 
  • Google + Circles 
  • Hangout 
  • Google + Advertising 
  • How Can Google + Make Better Advertising ways 
  • Case Study: How Social Media will affect the Future of M-Commerce 
  • Social Media and Purchasing Decision 
  • Introduction 
  • Conclusion 
  • Mobile Commerce Applications and Social Media 
  • How to Improve M-Commerce with Social Media 
  • The Future of Mobile Commerce 
  • Wireless Communications in the Future 
  • Services and Applications 
  • Spectrum, and Unlicensed Bands 
  • Integrity, Privacy, and Security 
  • Development in China and Other NICs 
  • Other Challenges 
  • Different Wireless Systems 
  • Summary 
  • Case Study 2: Which Social Media to Advertise on (Start up companies) and Which M-commerce Applications to use 
  • Social Media Advertising Risks 
  • How to Start Social Media Advertising 
  • Competitors Relationship 
  • Social Media Initiatives at the Company Level versus Social Media Activities 
  • Worldwide Market Profits for Advertising for Social Media Web Sites 
  • The World Market Revenue Potential 2011 
  • World Market Revenue Potential 2011-2016 
  • Social Media Web Sites Revenue Potential in Africa 
  • Social Media Web Sites Revenue Potential in Africa 2011-2016 
  • Social Media Web Sites Revenue Potential in Europe 
  • Social Media Web Sites Revenue Potential in Europe 2011-2016
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