市場調查報告書 - 209995

行動社群商務：社群媒體＋行動商務的市場機會

Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities

行動社群商務：社群媒體＋行動商務的市場機會 Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities
出版日期: 2011年09月01日	內容資訊: 英文 157 Pages

簡介

本報告書內容包括:社群媒體/網路和行動商務的組合、技術、解決方案、應用程式、使用事例、個案研究等調查分析、2016年為止的市場機會和預測之提供、行動商務和社群網路的融合之主要問題和機會、行動設群商務的應用程式之未來的可能性檢證、內容綱要摘記如下:

M商務
M商務應用程式的概要
I-Mode可攜式
行動銀行服務
Webraska的Smart Zone平台
行動設備的普及
行動通訊網路和上網的整合
M商務重要性
M商務技術
行動商務技術的概要
通訊技術
GSM
GPRS和EDGE
UMTS
第4代技術
Bluetooth
M商務技術的全球普及模式
無線及行動網路的進化
概要
無線網路的優點
普及度
行動
引進的容易性
1G行動通訊
2G行動通訊
SIM
語音符號化
GSM網路的認定和安全
WAP
3G行動通訊
3G系統的特徴
3G系統的進化
3G系統的應用程式
摘要
4G以後的行動通訊
4G系統的目標
4G系統的應用程式和服務
遠距臨場
資訊連結
機械間通訊
智慧購物
位置資訊服務（LBS）
產品的全球化
通訊功能附加的產品
標準化的多樣化
摘要
行動商務的特徴
無所不在
到達性
本土化
個人化
普及
總論
資訊交換技術
HTML
XML
WML
SMS
位置特定技術
M商務的價值鏈
行動商務的主要加入企業
行動商務的付款方法和安全
付款方法
行動商務安全的必要條件
安全的基礎
M商務的付款方法
內容下載
POS
設備上的內容
行動的付款方法（行動付款）
「進入」方式的付款方法
近接性
行動付款的共通問題
付款的生命週期
總論
行動使用者的安全認定基礎建設
各種安全連結
認定
連結權
付款證明
通訊的個人化、等

Abstract

Overview:

The combination of two powerful industry trends, social networking and mobile commerce, merge to become an even more powerful force that is expected to impact the industry for many years to come. While both mobile commerce and social media are in the early stages of service maturation, the two solutions are starting to come together at a time when they can both propel each other to new heights. Social media is on the edge of expanding beyond a platform for enabling advertisements. Mobile commerce is on the verge of expanding beyond simply an alternative mechanism for making a payment.

This report evaluates the technologies, solutions, applications, use cases and case studies involving the combination of social media/networking and mobile commerce. It identifies market opportunities and forecasts through 2016. This research also identifies key issues and opportunities as mobile commerce and social networking merge. It also evaluates potential future mobile social commerce applications.

Key Findings

Identify the market opportunities and forecasts revenue to 2016
Analysis of worldwide social media adverting markets and potential revenues
Analysis of the current and the future market for mobile commerce applications
Understand global market dynamics through analysis of specific regions and countries
Identify key issues and opportunities including the effect of social media on the mobile commerce industry

Audience:

Mobile communications infrastructure providers
Mobile commerce and social media companies
Mobile Value-added Service (VAS) application providers
Application developers, middleware providers and integrators

Report Statistics

Publication Date: September 2011

Author: Mustafa Elmoslhey
Total Number of Pages: 157
Keywords: Mobile Commerce, e-commerce, Social Networks, Social Media, Mobile Social Commerce

M-commerce
M-commerce Application Overview
I-Mode portal
Mobile Banking Service
Webraska' s Smart Zone Platform
Proliferation of Mobile Devices
Convergence of Mobile Telecommunication Networks and the Internet
The Importance of M-commerce
M-commerce Technologies
Mobile Commerce Technology Overview
Communication Technology
GSM
GPRS and EDGE
UMTS
Fourth-Generation Technologies
Bluetooth
Global Diffusion Patterns of M-Commerce Technology
The Evolution of Wireless and Mobile Networks
Overview
Advantages of Wireless Networks
Popularity
Mobility
Ease of Deployment
First Generation of Mobile Telecommunications (1G)
Second Generation Mobile Telecommunications (2G)
SIM
Speech Coding
Authentications and Security in GSM networks
WAP (Wireless Applicant Protocol)
Mobile Telecommunications third generation
Characteristics of 3G Systems
The Evolution of the 3G System
Applications in 3G system
Summary
Mobile 4th Generation and Beyond
Target of 4G System
Applications and Services of 4G Systems
Tele Presence
Information Access
Inter-Machine Communication
Intelligent Shopping
Location-Based Services
Globalization of Products
Communicating Appliances
Standardization Diversification
Summary
Features of Mobile Commerce
Ubiquity
Reachability
Localization
Personalization
Dissemination
Conclusion
Information Exchange Technology
HTML
XML
WML
SMS
Location Identification Technology
M-Commerce Value chain
Main Participants in Mobile Commerce
Mobile Commerce Payment Methods and Security
Payment Methods
Requirements of Mobile Commerce Security
Basics of Security
Payment Methods in M-Commerce
Content Download
Point of Sale
Content on Device
Mobile Payment Methods
"In-Band" Payment Method
Proximity
Common Issues of Mobile Payment
Payment Lifecycle
Conclusion
The Secure Authentication Infrastructure for Mobile Users
Different Secured Connections
Authentication
Access Rights
Payment Credentials
Privacy of Communication
Integrity of Message Exchanges
Anonymity
Authentication Methods and Protocols
Symmetric Authentication
Asymmetric Authentication,
Authentication Based on Biometric Information
Requirements for Mobile Commerce Authentication
Password-Based Authentication with Support for Public Key Technology
Protocol Description
Verification of the Authentication Requirements
Symmetric Cryptography (SIM-Based Authentication)
Public Key Cryptography
Digital Signatures
Certificate Authorities
Combining Public and Secret Key Cryptography
Authentication Codes
WAP Security (WIM module)
Social Media and M-commerce
Introduction
Social Networks
Social Networking
Social Media
Location-Based Services and Social Media
LBS in General
Techniques
Cell ID-based Location
Terminal-Based Location Techniques
Global Positioning System (GPS)
GPS Disadvantages
Location Architecture and Interfaces
Protocols Based on Plain-Text XML
Roaming Location Protocol (RLP)
Differences between MLP and RLP
Adding Location Value
Applications and Content
Gaming
Globalization of Products
Communicating Appliances
Standardization Diversification
Summary
Facebook
Facebook Pages
Facebook Advertising Methods
The Future of Facebook
Twitter
SWOT Analysis of Twitter
The Future of Twitter and how to attract Followers
Video Streaming Websites
Introduction
How to Benefit From YouTube
The Future of Video Streaming Websites
MySpace
Introduction
Advertising on MySpace and Events
eBay
Wikis
Yahoo! Groups VS LinkedIn Groups
LinkedIn
LinkedIn Groups
LinkedIn Answers
Mobile-Local Search Providers
Google +
Introduction
Google Plus in Branding
Google + Circles
Hangout
Google + Advertising
How Can Google + Make Better Advertising ways
Case Study: How Social Media will affect the Future of M-Commerce
Social Media and Purchasing Decision
Introduction
Conclusion
Mobile Commerce Applications and Social Media
How to Improve M-Commerce with Social Media
The Future of Mobile Commerce
Wireless Communications in the Future
Services and Applications
Spectrum, and Unlicensed Bands
Integrity, Privacy, and Security
Development in China and Other NICs
Other Challenges
Different Wireless Systems
Summary
Case Study 2: Which Social Media to Advertise on (Start up companies) and Which M-commerce Applications to use
Social Media Advertising Risks
How to Start Social Media Advertising
Competitors Relationship
Social Media Initiatives at the Company Level versus Social Media Activities
Worldwide Market Profits for Advertising for Social Media Web Sites
The World Market Revenue Potential 2011
World Market Revenue Potential 2011-2016
Social Media Web Sites Revenue Potential in Africa
Social Media Web Sites Revenue Potential in Africa 2011-2016
Social Media Web Sites Revenue Potential in Europe
Social Media Web Sites Revenue Potential in Europe 2011-2016

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